Social media is, by its essence, a group of pages that is devoted to driving individuals to communicate and socialize with one another. For businesses and organizations, it is a chance to drive commerce and notoriety in the greater public arena. If you have a social media page, there are two ways that you can get results. The first is natural. That means that free followers and free likes come to the page based upon the content and the content alone. There is no paid advertising behind the site unless it is tied to the actual content development. This, then, is a cost-effective approach rather than one that is driven by the idea of spending a great deal of money.

The other approach that individuals are taking when it comes to growing a social media page is through paid means. Individuals can actually pay in order to get individuals to their page. The likes and followers or other interactions are purchased and then delivered in a set timeframe to the page. These can be more expensive but can have a great impact on the way in which the page grows. It can also save time and energy that can be focused in other areas of a business, page, or marketing plan.